![]() Times, a few people were involved in its creation. Who created the Flamin' Hot Cheeto?Īccording to the L.A. ![]() Times report said he embellished his participation. While Montañez asserted he was the one to pitch the idea for the snack to a chief executive and has a “paper trail” to prove it, the L.A. ![]() He then shared the final product with PepsiCo CEO Roger Enrico, who loved the idea and put the Flamin' Hot Cheeto into production. “Flamin’ Hot” shows Montañez and his wife mixing up the spice for what would be the hot Cheeto, with their second son being the taste tester. Richard Montanez at the Did Richard Montañez create the Flamin' Hot Cheeto?īy 1992, the Flamin’ Hot Cheeto was created but there are contradicting stories on who was the mastermind behind the red chip.
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